Tag Heuer Presents Third Limited-Edition Monaco At Exclusive Event In New York City

TAG Heuer presents third limited-edition Monaco at exclusive event in New York City 

TAG Heuer presented the third of five limited-edition Monaco timepieces to mark the icon’s 50th anniversary.

The third limited edition is dedicated to the 1990s, following the first timepiece (1970s edition) presented during the Monaco Formula 1 Grand Prix and the second timepiece (1980s edition) revealed in Le Mans.

The exclusive unveiling event took place in New York. Guests included brand ambassadors 2017/2018 Formula E Champion Jean-Éric Vergne, actor Patrick Dempsey and friend of the brand and model Paulina Vega.

New York, USA – 11 July 2019: Last night, TAG Heuer hosted an unforgettable evening at landmark New York venue Cipriani Wall Street to unveil the latest limited-edition Monaco timepiece in honour of the 50th anniversary of the brand’s iconic watch. 

The exclusive event was attended by brand ambassadors race car driver and 2017/2018 Formula E Champion Jean-Éric Vergne, Hollywood actor Patrick Dempsey, nd former Miss Universe and friend of the brand, Paulina Vega, who was the host for the evening’s festivities. Upon arrival, guests walked through a TAG Heuer heritage exhibition before entering the majestic event location. To unveil the timepiece, a spectacular light show illuminated the grand hall with neon lights and video projections showcasing the history of the TAG Heuer Monaco, leading up to the reveal of the latest limited edition inspired by the 1990s.

The celebration seamlessly paves the way for the 2019 New York City E-Prix, a Formula E Championship race taking place on 13 and 14 July in Red Hook, Brooklyn, where Vergne will race through the streets of Brooklyn to defend his title. 

TAG Heuer, the Official Time Keeper and Founding Partner of the FIA Formula E Championship, has supported the series since its 2014 inception. Today, the company also proudly serves as the FIA Formula E Official Timing Sponsor and provides the Official Watch and Chronograph of the Championship.

The third of five limited-edition tributes to the Monaco takes its inspiration from the themes, styles and trends of the 1990s. With a steely industrial appearance reflecting the straightforward street style characteristic of this beloved decade, this special collector’s edition features a blue and silvery appearance with dynamic red elements. The stainless-steel square chronograph has a grained rhodium-plated dial with sandblasted subdials featuring blue counters. The flange and Heuer logo are in blue, and the indexes and central seconds hand are red. The blue of the Heuer logo and minute and second scales counters provides a bold contrast to the red touches on the hands and indexes and the red motif featured on the dial. This colour scheme continues with the blue perforated calfskin strap with red stitching.